Beach Buggy.
XXXX Gold.

The Brief

Why XXXX Came To Us

Develop an exciting and appealing XXXX GOLD Beach Cricket consumer promotion that is successfully activated in LMG outlets nationwide.

The Work

What We Created For The Campaign

It was critical that the promotion SUPPORTED THE XXXX GOLD BEACH CRICKET ON-PACK NATIONAL PROMOTION that was in-market simultaneously.

It was essential to have a big aspirational major prize to gain wow factor and encourage high participation levels

Prize Pool:

Custom made XXXX Beach buggy – plus daily beach cricket sets

The Response

Reaction To The Campaign


  • Best Retail Account Specific Or Channel Specific Campaign