With the launch of Hydro, Schick had their BIGGEST and MOST SUCCESSFUL PRODUCT LAUNCH in recent history, achieving market leadership over Gillette for the first time. The following year we had incredible sales hurdles to overcome. We introduced SCHICK HYDRO POWER SELECT.
This innovation brought the power of vibration to Schick for the first time - expectations were high. We went bigger and better and achieved Schick-for-Men's most successful campaign with BIGGEST EVER SALES PERFORMANCE (103%* above target). We secured the highest 4 week share on record for Schick, and captured an additional 7.5 share points from Gillette Fusion over the launch period.