The BriefWhy Schick Came To Us
Schick launched their new 'Hydro' range; an innovative next step to change the men's shaving category beyond hair removal, to caring for men's skin through a hydrating gel reservoir in the lubrication strip. Our objective was to drive awareness and trial of the new range as well as achieve market leadership within the men's shaving category.
The WorkWhat We Created For The Campaign
As the product is a destination purchase, we needed to interrupt shoppers by bringing the idea of hydration and refreshment to life through clever point of sale.
Simple messaging and incentivizing a refill purchase was key to the success of this campaign as well as a social strategy to generate mass awareness and trial through word of mouth and Facebook.