To update the website for such an iconic brand, Thirsty knew we had to produce something that was both beautiful to look at and easy to use. Wireframing the site, and working with our talented user experience and information architecture team, we settled on a responsive design that incorporated not only product information and company history, but also a recipe section designed specifically for use on tablets.
Touch and mobility were crucial to the consideration of the build of this project and as such, large recipe blocks and prominent visual icons were created for ease of navigation.
Each page on the new nutella.com.au has been designed to scale from the smallest of iPhone screens to the largest desktop monitors and look stunning on all.
Full screen video has been integrated into the home page when new TVCs come about and HTML 5 parallax creates movement and dynamism on informational pages.